What makes Fulcra different from many other consulting firms is the blend of creativity and structure our solutions provide. Through Fulcra processes, creative activities that promote flexibility and intuitive responses are strengthened by a solid and well-structured deployment plan that provides clients with a clear understanding of expected results. Fulcra systems hinge around quantifiable objectives, not best-case scenarios. From marketing advice to program deployment, we will match your needs with the best core competencies, to provide you with complete plans, from research to program deployment. We are a full marketing team, at your service, on demand!
Contact us today, to find out how Fulcra Solutions can help bring your brand to the next level.
Our Beliefs

At Fulcra Solutions we believe that every brand holds within itself all of the traits it needs to be successful. The secret is to find a way to discover those traits, and market them through the proper marketing advice.

At Fulcra Solutions we believe that creativity without structure leads to inefficiencies, and structure without creativity leads to trite products.

At Fulcra Solutions we believe that customers are owed more than a list of ideas: they are owed a complete project, with tangible results.

At Fulcra Solutions we believe in the power of the objective and that a quantifiable objective is the cornerstone of success.
Michelangelo Giombini
Director of Design.


Carlo Ellena
Senior web strategist.

Paolo Benzoni
Senior Web Designer.

Patricia Leith
Printed Graphic Design Director.
Patricia is an award-winning creative graphics professional with over thirteen years of experience specializing in printed graphic designs and original illustration. She is proficient in all major graphic software applications. Patricia is known for realizing Fulcra’s customers’ vision in a professional and dynamic final presentation.


Ira Wexler
Director of Photography.
Ira Wexler, an award-winning advertising photographer, has been creating compelling images for more than forty years.  A native of the Jersey shore, Wexler has lived in Washington DC since the early 1970’s working with clients such as Citibank, Coca-Cola, Exxon, Hilton, Glaxo, HP, Miller Beer, McDonalds and the USPS, for whom he’s created a number of stamps including the original Teddy Bear stamp and the wildly popular Purple Heart stamp among others.  Prior to establishing his Washington DC studio, Wexler was personal photographer to Stephen Stills of Crosby Stills and Nash fame.  Wexler is the author of “The Business of Commercial Photography” Amphoto Books/NY, and is a frequent college lecturer.   He lives on a mountain-top near Camp David with his wife, Paula, and their three Pug pups.
About Us
solutions for brands with a big heart
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Matteo Recanatini
Executive Director.
“I believe that the greatest asset a company has is its brand, and that its power can be harnessed only through a careful and rigorous marketing process. I believe that the future of the American economy lies in the hands of those companies who believe in their brand. I created Fulcra, because I wanted to give every brand, no matter how small, the opportunity to thrive, grow and make a difference in this changing world.”

Bringing over a decade of marketing leadership and experience to the table, Matteo Recanatini personally works with Fulcra customers to ensure that each individual need is addressed, systemically managed, and matched to the most appropriate professionals.
Matteo’s experience spans from brand building and awareness, to customer retention, to market research and segment development.
He lives in Alexandria, Viriginia, with his wife and their African Grey parrot, Puffy.